New capital increase for Sportclubby: 950,000 euros from Finpiemonte and LigurCapital


With the new funds received, the platform of reference for the booking of sports and wellness aims to double its user base, which today already counts over 500,000 athletes in Italy

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Sportclubby, the sports and wellness booking platform incubated in I3P, gets a new capital injection of €950,000 from Finpiemonte and LigurCapital. This brings to €1,670,000 the value of the second capital increase, which began with a crowdfunding campaign on Mamacrowd, involving among others the Oltre Venture fund and the sportech incubator Wylab

Thanks to the new resources, Sportclubby will consolidate its position on the Italian market, continuing to grow its user and club base, which today already numbers more than 500,000 athletes throughout Italy and a network of over 700 facilities, camps, federations and personal trainers. To do so, it will focus on developing new features for gyms and users and integrating new complementary services related to sports and wellness activities, to offer an increasingly complete sports experience with a single point of access.

With 6 million bookings in 2020 alone, Sportclubby has become the most downloaded "sport app" in Italy. Through the largest existing multi-sport database - in continuous expansion - it is able to make predictive analysis on training habits, to improve and increase the practice of physical activity and multiple disciplines. During the lockdown months, thanks to the first platform to manage bookings, schedules, subscriptions, mobile payments, sports micro-insurance, promotions and other digital services for sports, the startup has grown at a rate of 200%, allowing dozens of clubs to migrate online and outdoor their schedules and continue to work safely. 

By further strengthening its platform, Sportclubby will continue to lead the irreversible process of digitalization of the sports industry. According to a recent study, in fact, the new hybrid offer generated by the health emergency will weigh up to 27% of the market in 2021, permanently flanking indoor activity with online (in live streaming and on demand) and outdoor activities. 

"In an industry that has been completely turned upside down over the past year, Sportclubby has been able to anticipate the growing role of digital in sports," said Biagio Bartoli, Co-Founder and CEO of Sportclubby. "While many clubs have already started to redefine their business models in a hybrid and multi-service key, our platform has allowed them to simplify many aspects that today represent the new face of sports. Digital payments, community, online classes, safety regulations. The financing obtained will allow us to respond quickly to a rapidly growing demand and consolidate the leadership that distinguishes us in the field of big data on sports". 

"We are particularly pleased to have financially helped a reality of our territory that has been able, for its innovative spirit, to combine the passion for sports with the endless opportunities of digitization," said Andrea Benveduti, Councillor for Economic Development of the Liguria Region. "We hope that the pandemic does not brake the traditional desire to do business of us Ligurians, because, even more than yesterday, we need to team up to study together innovative solutions for our tomorrow."