What happens when Made in Italy tradition meets technological innovation? This is the topic at the center of the workshop that will be held Wednesday, April 20 at 17:45 in Pollenzo (fraction of Bra, in the Italian province of Cuneo) during the event "Terra & Tech", the first event organized by the association Filiera Futura in collaboration with I3P, GrandUP! Tech and the University of Gastronomic Sciences.
The objective of the event is to encourage the strengthening of the value of the Italian agri-food tradition over time, helping companies in the sector to discover and master the best of new technologies to increase their chances of success in tomorrow's market. The meeting, with free participation, is aimed not only at members of the association Filiera Futura, but also at individuals, companies and organizations interested in learning about new start-ups and to explore the prospects that technology and innovation can offer to the agri-food sector.
After the introductory greetings of Francesco Cappello, President of Filiera Futura and Vice President of Fondazione CRC, Silvio Barbero, Vice President of the Board of Directors of the University of Gastronomic Sciences in Pollenzo, and Giuseppe Scellato, President of I3P, the program will include speeches by Adriano Marconetto, Serial Entrepreneur, and Peter W. Kruger, Chairman of Agrifood-tech Italia and Managing Partner of AgFood Ventures.
In the second part of the meeting, four particularly interesting start-ups will be presented and will be able to tell about the solutions they have created for an innovative, efficient and sustainable agriculture:
- Evja helps farms optimize crop nutrition management and irrigation defense with OPI, the most advanced precision farming system. Data is collected from the field with wireless agricultural sensors and processed with artificial intelligence to define predictive models based on farmers' goals.
- Elaisian, a decision support system that prevents diseases in olive groves, orchards and vineyards, also allowing for early detection of pathogens and reduction of the number of treatments.
- Babaco Market delivers at home fruits and vegetables with small skin defects, nice shapes and sizes smaller than usual, not accepted by traditional channels, such as supermarkets, and therefore often destined to waste.
- Hortobot is an innovative company in the field of "Precision Farming 4.0" that engineers intelligent and autonomous machines able to support the systemic reform of the agricultural sector and in particular horticulture. The project has found application in the territory of Cuneo through Digital Innovation Gate 421 (DIG421), a non-profit and participatory foundation created with the aim of creating an ecosystem of innovation, activate the exchange of knowledge and start joint projects through the collaboration of different subjects working at the same table.
All interested parties can register for free and attend the event, which will be held in attendance, from the page www.eventbrite.it/e/biglietti-terra-tech-314476596967
"The ability to make the best use of new technologies in the agri-food sector is increasingly a strategic factor to generate innovation and growth for companies. The association Filiera Futura inaugurates, with this event, a cycle of initiatives that will involve the various members on the national territory with the aim of presenting and sharing good practices to stimulate and support innovation in the sector, a strategic asset for our country," commented Francesco Cappello, President of Filiera Futura and Vice President of Fondazione CRC.
"The University of Gastronomic Sciences is pleased to be able to host this first event open to the members of Filiera Futura and all interested parties: agri-food production is essential to build a new economy that aims at recovering sociality and traditions, protecting territories, and environmental and social sustainability. In this challenge, it will be essential to know how to seize the opportunities offered by new technologies for an innovation at the service of the best Italian tradition," adds Silvio Barbero, Vice President of the Board of the University of Gastronomic Sciences.
"For over 20 years, the Incubator of Politecnico di Torino has supported technological innovation with the aim of generating economic development of the territory. We are therefore proud to participate in the Terra & Tech meeting, which is part of the path undertaken together with Fondazione CRC to contribute to the growth of the virtuous entrepreneurial ecosystem in the province of Cuneo and support, through our contribution in terms of experience and method, current and future players in the agri-food industry," says Giuseppe Scellato, President of I3P.