Accelerating the evolution of the mobility of the future by leveraging artificial intelligence and sustainability. This is the goal behind the 4th edition of the call for start-ups of Digital Factory, a platform promoted by Crédit Agricole Auto Bank Group, the mobility bank controlled by CA Personal Finance & Mobility, and I3P, the Innovative Companies Incubator of Politecnico di Torino.
Presented at Viva Technology 2025, Europe’s largest event dedicated to start-ups - where I3P is an ecosystem partner - held on June 11-14 in Paris, the new call is titled “The Future of Auto Finance: AI, Integration and Sustainability”. The call targets innovative start-ups and companies from across Europe ready to propose cutting-edge solutions for the mobility and vehicle finance sectors. This year’s edition places special emphasis on Italy, France and Spain – countries where CA Auto Bank Group plans to deepen its innovation commitment and market presence.
The opportunities of the initiative
Selected participants will have the opportunity to collaborate directly with CA Auto Bank and Drivalia, the Group's rental and mobility company, to develop a Proof-of-Concept (PoC), a pilot project that can potentially pave the way for a business relationship with the Group. Younger start-ups may additionally gain access to one of I3P's incubation paths, receiving strategic mentoring, training and valuable network connections.
The Digital Factory platform looks for innovative solutions and technologies to drive digital transformation for CA Auto Bank and Drivalia, speeding up their internal innovation processes. The previous edition of the initiative has proven successful, with over 150 proposals gathered in 2024 and 6 start-ups selected for joint testing of their innovative solutions. The initiative belongs within the scope of Start&Pulse, Crédit Agricole Personal Finance & Mobility's European program dedicated to start-ups and innovation.
The areas of interest
The new call, available on the Digital Factory website, is aimed at start-ups and innovative companies with cutting-edge solutions in key areas such as:
- Conversational AI and chatbots
- Advanced cybersecurity
- Integration of sustainability principles in ESG
- Mobility and vehicle fleet management
- Optimization of operational processes
- Document management and processing
- Dynamic pricing systems for the rental industry
- Legal management and regulatory compliance
- Improvement of corporate welfare.
Submissions of innovative projects must be submitted by August 6, 2025 through the Digital Factory website. Evaluation and selection of projects will take place by the end of September, and meetings with selected companies will begin in October. Participation is free and documents can be submitted in Italian or English.
Evolving into the future
“Innovation has always been part of CA Auto Bank Group’s DNA. We firmly believe that startups – thanks to their disruptive energy and rapid development – are essential for anticipating the challenges of future mobility,” said Giacomo Carelli, CEO and General Manager of CA Auto Bank. “The launch of the new Digital Factory call, made possible also through the valuable collaboration with I3P, will allow us to integrate the most promising ideas and strengthen our leadership in an ever-evolving sector.”
“This new initiative continues the successful, long-standing collaboration between the Politecnico di Torino's incubator and CA Auto Bank Group – creating value for all stakeholders", commented Giuseppe Scellato, President of I3P. "It serves both the international bank's need for cutting-edge technological solutions and the innovative startups we work with daily to develop their potential. Drawing on our 25+ years of experience in innovation, we stand ready to identify and support the most promising talents throughout this journey”.
