Mediamente Consulting becomes part of Sesa group


The innovative company, founded in I3P, will enrich the Data Science & Analytics competencies of Var Group, a subsidiary of Sesa.

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Sesa, a leading operator in the field of technological innovation, IT and digital services for the business segment, has signed an industrial partnership agreement, through its subsidiary Var Group, to acquire the majority of the capital of Mediamente Consulting, a company in which it already owned a 20% stake, thereby strengthening its expertise in the field of Data Science solutions.

Mediamente, founded as a start-up within the Incubator of Politecnico di Torino in 2012, received the 'I3P Start-up of the Year' award in 2016 and now operates with a workforce of around 45 human resources and revenues in FY 2022 of €5 million, up by more than 30% compared to the previous year, with an Ebitda margin of around 20%. The young company has developed skills and specialisations in corporate data management and analysis, developing Corporate Performance Management, Data Visualization, Data Integration and Data Management solutions, crucial areas for enabling the digital transformation of companies and organisations into Data Driven Companies.

The partnership with Mediamente enriches the competences of the Data Science business unit of Var Group, which reaches a total of more than 100 specialised resources and €12.5 million in revenues, constituting a strategic pole to support the realities of the Italian industrial and entrepreneurial fabric along the entire Data Journey, from the Data Platform to the most advanced applications based on Artificial Intelligence. The transaction envisages the continuation as Managing Partner and the involvement of CEO Vincenzo Scinicariello in the medium- and long-term capital.

The Sesa Group thus continues to nurture its growth path, both in terms of resources and digital skills, through bolt-on industrial M&A in sectors of strategic importance for its development and with a policy of sustainable value generation for stakeholders.

"We welcome the Mediamente team to strengthen our expertise in Data Science and Analytics, a strategic lever for the digital evolution of enterprises. In a scenario of uncertainty and sudden changes, companies increasingly need to use data to drive every area of their business. The partnership with Mediamente, which has been in place since its establishment, allows us to create a strategic hub that will enable the evolution of companies into Data Driven Companies," said Francesca Moriani, CEO of Var Group, and Marco Ferrando, partner in the Data Science business unit.

"We are delighted to strengthen our partnership with Var Group and contribute our know-how to the consolidation of the Data Science organisation, developing all the digital skills of our human capital, with innovative solutions developed for the benefit of excellent Italian and international companies," said Vincenzo Scinicariello, CEO of Mediamente Consulting.

"In the current phase of business evolution that calls for a growing digitisation and sustainability drive, we are continuing our skills aggregation path, strengthening our specialisations and innovative Data Science and Analytics solutions. In this way, we continue to fuel our growth through bolt-on industrial M&A, in areas of strategic development and with objectives of sustainable and long-term value generation for our stakeholders," said Alessandro Fabbroni, CEO of Sesa.